Parasocial Interaction is a psychological relationship experienced by an audience in their encounters with mass media, Viewers or listeners come to consider media personalities as friends, despite having no or limited interactions with them. for example if you feel like you're one of the gang while watching the characters from Friends spend time together at the Central Perk.
Clay Shirky argues that audiences in today’s online age are no longer passive consumers of media content. How far is this true of online audiences ? So applying it to Zoella? Through fan art and fan fiction which are both perfect examples of the internet creating their own content This is also done through memes which circulate the internet For example, 'Scamella' or when Alfie was accused of poverty tourism after tying to live off £1 for a day and the mocking that followed Similarly, when The Sun ran a salacious article about a relatively innocent image that Zoe had posted on snapchat, in defence many influences posted a similar photo to show they stood with her with the hashtag #westandwithzoe Q&As through her comment sections and how she allows her fans to ask questions receive answers https://www.youtube.com/results?search_query=zoella+q%26a Being an active audience member means you engage with Zoella, through commenting etc. Overa...
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