End of Audience and Zoella

  Analyse the " Most shocking second a day Save the Children campaign advert and explain how it uses the following conventions and technical codes to appeal to its audience and achieve its purpose.

The charity advert plays on feelings of guilt and empathy to make people understand their cause by creating a narrative that the UK is a worn torn country and showing the suffering their kids would face. The setting is mainly in a house where the girl lives, they have used a normal family home because it makes it more relatable to their target audience.  The main character is a young girl with blue eyes, the blue eyes are striking as they are the first thing you see in most shots, The girl is also considered cute therefore also appealing to parents and making them feel more guilty. Through out the first half of the advert we see the girl wearing school uniform this shows her innocence and normality.

The advert uses close ups to emphasise the girls facial expressions, the audience sees how her expressions go from happy to hurt. The makes the audience feel sympathy for the girl and also guilt because they feel like they should be doing more for Syria.