Skip to main content

 Irreplaceable - Beyonce 

Style of video  Is the video primarily focused on the artist's performance or a storytelling narrative ?


The video is mainly a storytelling narrative but has some performance elements. the main narrative is Beyoncé and her boyfriend breaking up and him moving out. However, there are often mid shots and close ups of Beyoncé dancing and singing, showing that there are some focuses on her performance. There is one low angle mid shot of Beyonce's silhouette, this highlights her figure and outfit. 


 Star Persona 

 Which elements of Beyonce's personality and persona does the video focus on and highlight ? Romantic partner, independent woman , social activist ,  sex object , glamorous and aspirational role model ?


The video mainly focuses on her being glamorous and independent. Beyonce is shown as glamorous through most of the video, the close ups of her singing and the long shots of her show her outfit and that it was probably glamorous in 2009. Most of the narrative shows her being a strong independent woman. At one point she grabs the guy and pulls him in close just to remove the jacket that she bought him, this highlights how she doesn't need a man and that she can drop her feeling very quickly. Beyonce could be considered a sex object in the video but his could just be her way of showing her power and strength over men, some shots of her leaning over the car or against the wall in a 'provocative' way could show her being sexualised. 


Themes  and issues  explored in the song and video  e.g politics, relationships , ambition , love and  commitment 

The main themes in Irreplaceable is relationships, love and breakups.


Representation of gender and ethnicity in the video e.g stereotypes, contrasts, social status etc.


Irreplaceable shows some stereotypes of gender, like the man has cheated on the woman. This supports he stereotypes that men are cheaters and women are more the victim of it. There are some stereotypes pf women being only interested in their material items, like the chain she snatches of him and the lyric 'thats my stuff, yes if i bought it please don't touch'. however this also subverts stereotypes of women being gold-diggers as Beyoncé seems to have funded most of the items the couple own. 




Comments

Post a Comment

Popular posts from this blog

Riptide and The Man comparison

    Analyse the representation of gender in the music videos for   "The Man "  by Taylor Swift and   "Riptide "  by Vance Joy  The man and Riptide focus on different representations of women. The man often sexualises women and focuses on the idea that women are easily impressed by men. In the start of the video when Swifts character is walking through the office we see the women in the background fighting over a scrunched up piece of paper he has thrown into the air, this shows that women are easily impressed by men who are attractive or powerful. Later on in the video we see the protagonist in the park with their daughter, he picks up his daughter and throws her in a playful way and then we see a close up of two women blushing and impressed with the way he barely cares for his daughter, This further highlights the idea women are easily impressed by powerful and handsome men. Women are also highly sexualised throughout the video. Firstly on the bo...
Post a Comment
Read more

End of Audience and Zoella

Clay Shirky argues  that audiences in today’s online age are no longer passive consumers of media content.  How far is this true of online audiences ? So applying it to Zoella? Through fan art and fan fiction which are both perfect examples of the internet creating their own content  This is also done through memes which circulate the internet  For example, 'Scamella' or when Alfie was accused of poverty tourism after tying to live off £1 for a day and the mocking that followed  Similarly, when The Sun ran a salacious article about a relatively innocent image that Zoe had posted on snapchat, in defence many influences posted a similar photo to show they stood with her with the hashtag #westandwithzoe Q&As through her comment sections and how she allows her fans to ask questions receive answers https://www.youtube.com/results?search_query=zoella+q%26a Being an active audience member means you engage with Zoella, through commenting etc.    Overa...
Post a Comment
Read more

Online media (Zoella and Attitude)

Homepage conventions- Logo= important for visual branding Main navigation= e.g. menu bar A carousel/slider= ways of presenting images in a slideshow format Footer= information at the bottom of the page, usually includes contact details  Search box= enables users to look for particular topics or articles  Social media icons= provides links Banner ads= adverts embedded in the webpage Layout key terms- Multimodality= combination of different semiotic modes, for example, language and music Hyperlink= a word, phrase or image in an electronic document or webpage that the user can click on to navigate to a different part Hypermodality= a term used to describe the way in which the link ages in online media products such as webpages 'go beyond the default conventions of traditional multi modal genres'  Above the fold= immediately visible without scrolling (opposite of below the fold) Types of vlog-  Personal vlog= thoughts and experiences shared Fashion and beauty vlogs= tuto...
Post a Comment
Read more