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Zoella- Audience

 Who are Zoella's target audience?

  • Zoella's audience will consist of 13-24 year olds, who are BC1C2 (youthful, energetic, associated with advertising and getting money off), this is because there is moderate formal language
  • Also Zoella's house represents an ideal youthful environment
  • This audience groups is to be associated with more lucrative advertising tie-ins
How might the audience interact and participate?
  • On Youtube there are various forms of interaction, for example, the comments section
  • This is a moderated area of conversation on Zoella's channel, in this section the audience can leave a positive comment
  • Also, the audience can vote on polls that are left on the video, this can give a sense of influence on the upcoming videos/content
  • The audience are able to interact with Zoella through her Instagram, Twitter, Facebook, Pinterest and email. Twitter and Instagram both have polls as well as the ability to message people and comment. 
  • Through these social media platforms the audience can make comments about her content
What are collaboration videos? How can they help broaden their audience?
  • A collaboration is when two or more creators combine on one piece of media, this will increase the audience size and the range of audience types
  • With a collaboration the audience will be widened because the viewership that is associated with the collaborator will move over to the channel that is hosting the video
  • An example of this is when Zoella does a video with Joe Sugg, her viewership almost doubles from its regular trend
  • Some of these viewers may then subscribe to her channel. which will give her a higher viewership on an average video
How might the topics and representation resonate with the experiences of the target audience?
  • A target audience is everyone that might be interested in your product or service 
  • Therefore by talking about makeup and beauty she interests all her teenage fans that are interested and want to watch her and she always represents herself as an ordinary everyday life young adult that has a desirable face and make up skills therefore her target audience can relate to her and look up to her as a realistic goal
  • Intimate confessional tone- creates a relatable female character 
  • Quiet/passive presentation style that fits with most target audience expectations

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