Millies Media Blog

Clay Shirky argues  that audiences in today’s online age are no longer passive consumers of media content.  How far is this true of online audiences ? An  active audience  engages, interprets and responds to a media text in different ways and is capable of challenging the ideas encoded in it.   A  passive audience  is more likely to accept the messages encoded in a media text without challenge and are therefore more likely to be directly affected by the messages. Prosumer= someone who both consumes and produces media what is the theory? For the first time young audiences are watching less TV due to the fast, interactive media that they have become exposed to The most important part of networking is our access to each other- social media allows us to be connected to each other Social media allows us to not only share media but create it, the lack of quality in a lot of posts allows us to make it quickly and share it quickly as well, the fact that it is ...

  Who are Zoella's target audience? Zoella's audience will consist of 13-24 year olds, who are BC1C2 (youthful, energetic, associated with advertising and getting money off), this is because there is moderate formal language Also Zoella's house represents an ideal youthful environment This audience groups is to be associated with more lucrative advertising tie-ins How might the audience interact and participate? On Youtube there are various forms of interaction, for example, the comments section This is a moderated area of conversation on Zoella's channel, in this section the audience can leave a positive comment Also, the audience can vote on polls that are left on the video, this can give a sense of influence on the upcoming videos/content The audience are able to interact with Zoella through her Instagram, Twitter, Facebook, Pinterest and email. Twitter and Instagram both have polls as well as the ability to message people and comment.  Through these social media pla...

There is no comment box, no one can leave feedback or engage as well as Zoella  relates to the age of the demographic, less likely to be online more inclined to be passive attitude isn't interactive therefore it has more of a passive audience, attitude subverts End of Audience theory as most of the audience are passive and don't create their own content or contribute to the content produce.  social media- attitude has Facebook, twitter and instagram where you can message them or comment on their posts. allows some interaction but only basic 

Homepage conventions- Logo= important for visual branding Main navigation= e.g. menu bar A carousel/slider= ways of presenting images in a slideshow format Footer= information at the bottom of the page, usually includes contact details  Search box= enables users to look for particular topics or articles  Social media icons= provides links Banner ads= adverts embedded in the webpage Layout key terms- Multimodality= combination of different semiotic modes, for example, language and music Hyperlink= a word, phrase or image in an electronic document or webpage that the user can click on to navigate to a different part Hypermodality= a term used to describe the way in which the link ages in online media products such as webpages 'go beyond the default conventions of traditional multi modal genres'  Above the fold= immediately visible without scrolling (opposite of below the fold) Types of vlog-  Personal vlog= thoughts and experiences shared Fashion and beauty vlogs= tuto...

Clay Shirky argues  that audiences in today’s online age are no longer passive consumers of media content.  How far is this true of online audiences ? So applying it to Zoella? Through fan art and fan fiction which are both perfect examples of the internet creating their own content  This is also done through memes which circulate the internet  For example, 'Scamella' or when Alfie was accused of poverty tourism after tying to live off £1 for a day and the mocking that followed  Similarly, when The Sun ran a salacious article about a relatively innocent image that Zoe had posted on snapchat, in defence many influences posted a similar photo to show they stood with her with the hashtag #westandwithzoe Q&As through her comment sections and how she allows her fans to ask questions receive answers https://www.youtube.com/results?search_query=zoella+q%26a Being an active audience member means you engage with Zoella, through commenting etc.    Overa...

  Artist /programme title  ( must be a new original artist or programme )   Genre  ( including any related subgenres ) Spy drama, crime drama Brief summary of artist / programme  (biography and overall content and themes)  assassin trying to kill a target they have been set. Similar artists/programmes   ( similar in genre/audience and must have been released by target producer ) Killing eve Song  to use  / TV episode  summary  ( the song you use  can be an existing release but must not have an official music video) Initial  Narrative/ performance   ideas for video/sequence Initial ideas for use or subversions of  genre conventions  Initial ideas for use of  technical codes  in video/sequence  e.g lighting, settings , props and costume, use of camera