Millies Media Blog

 Irreplaceable - Beyonce  Style of video   Is the video primarily focused on the artist's performance or a storytelling narrative ? The video is mainly a storytelling narrative but has some performance elements. the main narrative is Beyoncé and her boyfriend breaking up and him moving out. However, there are often mid shots and close ups of Beyoncé dancing and singing, showing that there are some focuses on her performance. There is one low angle mid shot of Beyonce's silhouette, this highlights her figure and outfit.   Star Persona   Which elements of Beyonce's personality and persona does the video focus on and highlight ? Romantic partner, independent woman , social activist ,  sex object , glamorous and aspirational role model ? The video mainly focuses on her being glamorous and independent. Beyonce is shown as glamorous through most of the video, the close ups of her singing and the long shots of her show her outfit and that ...

Define and give an example of a  commercial   and a  public Service   radio broadcaster, explaining the key differences. A public service radio broadcaster has to be politically neutral and has to be somewhat educating to the listeners, public service radio stations also have no adverts compared to commercial stations which have adverts. Commercial radio has no need to be politically neutral. Explain the  purpose, mission and values  of the BBC and what it is meant to do for the public.   The BBC has to provide news and information to help people understand the world around them and to provide learning support for all ages.The BBC should also show high-quality output in many different genres across a range of services in the UK. The BBC is also their to help educate the public  Give at least one example each of how the BBC  broadcasts  or provides  content   nationally, locally and globally  Radio 1 and Radi...

  What are  the main differences between a mainstream and an independent film ?  Independent films normally have a niche older active audience compared to mainstream films which would have a large younger passive audience. The genre of Mainstream movies is practically always Action, superheroes or sci-fi, this is because big budget movies with amazing actions scenes and good CGI scenes tend to grab the attention of their target audience which is normally young people. Independent films are usually dramas or sometimes even have an unclear genre, most of the time this also entices the target audience, Independent films often have downbeat ambiguous endings whereas mainstream films tend to have upbeat, resolved and positive endings, this is normally because mainstream films have a passive audience. Mainstream movies also set up endings to makes a sequel so they can utilise the franchise as much as possible whereas independent films tend to not make sequels.  Mainstream ...

    Analyse the representation of gender in the music videos for   "The Man "  by Taylor Swift and   "Riptide "  by Vance Joy  The man and Riptide focus on different representations of women. The man often sexualises women and focuses on the idea that women are easily impressed by men. In the start of the video when Swifts character is walking through the office we see the women in the background fighting over a scrunched up piece of paper he has thrown into the air, this shows that women are easily impressed by men who are attractive or powerful. Later on in the video we see the protagonist in the park with their daughter, he picks up his daughter and throws her in a playful way and then we see a close up of two women blushing and impressed with the way he barely cares for his daughter, This further highlights the idea women are easily impressed by powerful and handsome men. Women are also highly sexualised throughout the video. Firstly on the bo...

   Analyse the " Most shocking second a day Save the Children campaign advert and explain how it uses the following conventions and technical codes to appeal to its audience and achieve its purpose. The charity advert plays on feelings of guilt and empathy to make people understand their cause by creating a narrative that the UK is a worn torn country and showing the suffering their kids would face. The setting is mainly in a house where the girl lives, they have used a normal family home because it makes it more relatable to their target audience.  The main character is a young girl with blue eyes, the blue eyes are striking as they are the first thing you see in most shots, The girl is also considered cute therefore also appealing to parents and making them feel more guilty. Through out the first half of the advert we see the girl wearing school uniform this shows her innocence and normality. The advert uses close ups to emphasise the girls facial expressions, the audie...

  Explore how  gender  is  represented  in at least two examples from the media Women are often represented as housewives or mothers and sex objects, women are often seen as inferior to men. The Crown subverts these stereotypes through their print poster as the Queen is in the front and dominating the poster, she is in the foreground of the poster showing the audience she is more powerful than the men. Olivia Coleman's facial expression is very stern and serious showing that she is not as emotional and caring as a stereotypical woman, her costume however, reinforces stereotypes as she is wearing a dress and a crown and these are very feminine itms of clothing. The poster also subverts stereotypes of women being maternal as she is looking away from her son and not showing any affection towards him. Having two men in the background could symbolise that she is intact still being controlled by men like her husband which could reinforces the stereotype of w...